DIGITAL MARKETING

This course provides a comprehensive understanding of digital marketing, equipping learners with the knowledge and skills needed to navigate the ever-evolving digital landscape. It begins with an overview of digital marketing fundamentals, highlighting its importance and the collaboration between marketing and operations. Participants will explore various digital marketing types, including social media marketing, SEO, PPC, affiliate and referral marketing, content marketing, email marketing, CRO, YouTube marketing, and search engine marketing.

The course also focuses on social media marketing strategies across platforms like Facebook, Twitter, LinkedIn, and Pinterest. Learners will gain insight into digital marketing assets, strategies, and conversion techniques, as well as the principles of digital relationship marketing. Practical examples, web analytics, key performance indicators (KPIs), and emerging trends are introduced to help participants get started with effective campaigns. Finally, the course addresses cross-cultural communication, legal constraints, and ethical considerations in digital marketing, including challenges in online advertising and social media marketing globally.

COURSE OUTLINES:

Module 01: Digital Marketing Overview
Lesson 1: Overview of Digital Marketing
Lesson 2: Importance of Digital Marketing
Lesson 3: Essential Knowledge for Every Digital Marketer
Lesson 4: Marketing and Operations Work Together

Module 02: Different Types of Digital Marketing
Lesson 1: Social Media Marketing
Lesson 2: Search engine optimization (SEO)
Lesson 3: Pay-per-click advertising (PPC)
Lesson 4: Affiliate marketing
Lesson 5: Referral marketing
Lesson 6: Content marketing
Lesson 7: Email marketing
Lesson 8: CRO
Lesson 9: YouTube Marketing
Lesson 10: Search Engine Marketing

Module 03: Social Media Marketing
Lesson 1: How to Start Social Media Marketing
Lesson 2: Facebook Marketing
Lesson 3: Twitter Marketing
Lesson 4: LinkedIn Marketing
Lesson 5: Pinterest Marketing

Module 04: Digital Marketing Assets and Strategies
Lesson 1: Digital marketing assets
Lesson 2: Digital marketing strategies
Lesson 3: The importance of digital marketing
Lesson 4: The Importance of Conversion Marketing
Lesson 5: Whom do you target with conversion marketing?
Lesson 6: What are some conversion “hooks” you can use?
Lesson 7: What is Digital Relationship Marketing?

Module 05: Getting Started with Digital Marketing
Lesson 1: Digital marketing examples
Lesson 2: Web Analytics
Lesson 3: What Digital Marketer Does
Lesson 4: How to do digital marketing
Lesson 5: Digital marketing KPIs
Lesson 6: Digital marketing trends for 2022

Module 06: Cross-Cultural and Ethical Issues
Lesson 1: Digital Marketing and Cross-Cultural Communication
Lesson 2: Why Are There Legal and Ethical Constraints on Marketing Plan Development
Lesson 3: What Exactly is Ethics in Digital Marketing?
Lesson 4: What are some Ethical Issues in Social Media?
Lesson 5: Legal and Social Issues in Online Marketing
Lesson 6: Legal, Ethical, and Social Aspects of Advertising Online
Lesson 7: Legal Issues in Social Media Marketing Around the World